Morocco’s startup scene has evolved rapidly, driven by its strategic position as a North African innovation hub, a youthful workforce, and strong government support for digital transformation. With thriving ecosystems in Casablanca, Rabat, and Marrakech, Moroccan startups are creating employment, digital inclusion, and access to modern services across finance, logistics, education, energy, and agriculture.
This comprehensive guide highlights 20 Moroccan startups leading the way, detailing their history, products, achievements, and the opportunities they generate for Moroccans.
1) Chari
History: Founded in 2020 in Casablanca by Ismael Belkhayat and Sophia Alj, Chari digitizes traditional retail supply chains.
Products & Services: B2B e-commerce platform for FMCG goods, credit lines for small retailers, and logistics support.
Revenues/Traction: Rapidly growing transaction volumes across North Africa.
Key Achievements: Raised over $5M in seed funding; acquired fintech Kenz and extended to Tunisia; serves 20,000+ retailers.
How it creates opportunities: Empowers shop owners with access to inventory and financing, supporting thousands of delivery and warehouse jobs.
2) Yassir Morocco
History: Originally an Algerian super-app, Yassir operates heavily in Morocco offering ride-hailing and delivery.
Products & Services: Ride-hailing, food delivery, courier services, and payments via mobile app.
Revenues/Traction: Strong recurring commission and transaction revenue.
Key Achievements: Valued at over $150M; expanded across Maghreb; raised $150M Series B.
How it creates opportunities: Provides driver and courier employment opportunities across major Moroccan cities.
3) InstaDeep Morocco
History: Founded in 2014 with operations in Tunis and Casablanca, acquired by BioNTech in 2023 for AI innovation.
Products & Services: AI research and enterprise solutions in logistics, healthcare, and energy.
Revenues/Traction: Consulting and licensing revenue; global R&D contracts.
Key Achievements: Raised $100M pre-acquisition; BioNTech’s largest African acquisition.
How it creates opportunities: Creates AI and data-science jobs for Moroccan engineers; positions Morocco as an AI leader.
4) PrestaFreedom
History: Launched in 2016 to bring professional cleaning and home maintenance online.
Products & Services: On-demand home cleaning, gardening, and maintenance booking platform.
Revenues/Traction: Service commission-based recurring revenue.
Key Achievements: Grew to thousands of active clients across Casablanca and Rabat; rated among Morocco’s most trusted service brands.
How it creates opportunities: Provides fair jobs for cleaners, technicians, and support staff, improving job formalisation.
5) PayTic
History: Founded by fintech professionals to streamline card and payment processing for banks and startups.
Products & Services: Payment monitoring, dispute management, and reconciliation software for financial institutions.
Revenues/Traction: SaaS subscription revenue from banks and PSPs.
Key Achievements: Selected by Mastercard for innovation programs; active clients across Africa.
How it creates opportunities: Creates fintech roles and modernises Morocco’s payments infrastructure.
6) Weego
History: Started as a mobility tech company to make commuting easier in North Africa.
Products & Services: Crowdsourced public transport app offering routes, timings, and community reviews.
Revenues/Traction: App-based ad and data licensing revenues.
Key Achievements: Adopted in multiple Moroccan cities; expanded to Dakar and Cairo.
How it creates opportunities: Improves urban mobility and creates jobs in tech, mapping, and community engagement.
7) Deepecho
History: AI-driven healthtech startup founded by Moroccan researchers focused on prenatal diagnostics.
Products & Services: AI models analysing ultrasound scans to detect foetal anomalies early.
Revenues/Traction: Partnership and licensing-based revenue.
Key Achievements: Won multiple European health innovation awards; collaboration with leading hospitals.
How it creates opportunities: Creates health-data and AI roles; improves maternal health outcomes for Moroccan women.
8) 1Kubator Morocco
History: Part of France’s leading incubator network, established locally in Casablanca to grow startups.
Products & Services: Incubation, mentoring, funding, and coworking for early-stage ventures.
Revenues/Traction: Fund management and equity participation revenues.
Key Achievements: Supported dozens of Moroccan startups in fintech, edtech, and agri-tech.
How it creates opportunities: Creates entrepreneurship pipelines and early-stage job opportunities.
9) Freterium
History: Founded in 2020 to modernise logistics management in Africa.
Products & Services: SaaS transport management system (TMS) for freight visibility, route optimisation, and collaboration.
Revenues/Traction: Subscription revenue from logistics and FMCG companies.
Key Achievements: Raised $4M seed round; recognised by Gartner as a ‘Cool Vendor’ in logistics.
How it creates opportunities: Digitises supply chains, improving efficiency and logistics jobs nationwide.
10) DabaDoc
History: One of Morocco’s first healthtech platforms connecting patients with doctors online.
Products & Services: Appointment booking, teleconsultations, and patient management system.
Revenues/Traction: Consultation and software licensing fees.
Key Achievements: Acquired partly by AXA Insurance; expanded across North Africa.
How it creates opportunities: Creates telehealth jobs, admin roles, and access for rural patients.
11) Anou Cooperative
History: Community-driven platform enabling Moroccan artisans to sell directly to global buyers.
Products & Services: E-commerce for handmade crafts, logistics, and fair trade certifications.
Revenues/Traction: Commission from online sales; reinvested profits in artisan training.
Key Achievements: Recognised by UNESCO and global social enterprise awards.
How it creates opportunities: Empowers rural artisans (mostly women) to earn sustainable incomes.
12) Atlan Space
History: Founded in 2016 in Rabat; pioneers AI-powered drones for environmental monitoring.
Products & Services: Autonomous drones for maritime surveillance, illegal fishing, and pollution detection.
Revenues/Traction: Government contracts and service-based revenues.
Key Achievements: Won African Innovation Prize and EDF Pulse Africa; partnerships with governments.
How it creates opportunities: Creates engineering, drone-pilot, and data analysis roles in green tech.
13) Jobop
History: On-demand staffing platform connecting workers with short-term gigs in hospitality and logistics.
Products & Services: Worker matching, attendance tracking, payroll and compliance automation.
Revenues/Traction: Commission from employers and enterprise SaaS plans.
Key Achievements: Raised $1M seed funding; expanded to Tunisia and Senegal.
How it creates opportunities: Helps youth find flexible jobs; improves worker protections and digital employment history.
14) Dabchy
History: Fashion recommerce platform with Moroccan market penetration.
Products & Services: Peer-to-peer app for buying and selling pre-owned clothing and accessories.
Revenues/Traction: Transaction commission and advertising revenue.
Key Achievements: Won multiple startup competitions; growing user base among North African youth.
How it creates opportunities: Encourages sustainable fashion and entrepreneurship among women sellers.
15) WafR
History: Fintech platform digitising retailer loyalty programs and rewards.
Products & Services: Retailer cashbacks, promotions, and mobile app for rewards tracking.
Revenues/Traction: Brand partnerships and transaction commissions.
Key Achievements: Raised $1.1M pre-Series A in 2022; works with top Moroccan FMCG brands.
How it creates opportunities: Drives digital transformation of informal retail and marketing jobs.
16) Deezer MENA (Moroccan Hub)
History: French-founded but Morocco hosts its major MENA content and tech operations.
Products & Services: Music streaming, artist promotion, and local content development.
Revenues/Traction: Subscription and ad-based revenue.
Key Achievements: Major partnerships with Moroccan labels and creators.
How it creates opportunities: Creates music, marketing, and tech jobs for young creatives.
17) Kifal Auto
History: Online car marketplace offering inspection, pricing, and financing tools.
Products & Services: Vehicle valuation, escrow payments, and dealer listings.
Revenues/Traction: Commissions and financing margins.
Key Achievements: Acquired by Autochek Africa in 2022; trusted used-car platform in Morocco.
How it creates opportunities: Supports automotive dealers, mechanics, and logistics workers.
18) LangX
History: Edtech startup using AI to improve English and French proficiency for professionals.
Products & Services: Adaptive learning app, corporate training, and certification services.
Revenues/Traction: Subscription and enterprise training revenue.
Key Achievements: Partnered with universities and corporates for language programs.
How it creates opportunities: Upskills Moroccan youth and boosts employability in global markets.
19) Ptechlab
History: Casablanca-based hardware and IoT design startup founded by young engineers.
Products & Services: Custom electronics, robotics kits, and IoT devices for education and industry.
Revenues/Traction: Revenue from prototypes, consulting, and hardware sales.
Key Achievements: Recognised in African hardware innovation awards; growing client base.
How it creates opportunities: Creates engineering and technician roles in Morocco’s emerging hardware scene.
20) MarocShip
History: Logistics tech company simplifying domestic and international parcel delivery for SMEs.
Products & Services: Shipping aggregation, tracking, and courier integration for e-commerce businesses.
Revenues/Traction: Commission per parcel and subscription revenue.
Key Achievements: Trusted by 2,000+ merchants; expanding to cross-border e-commerce.
How it creates opportunities: Supports SME exports and logistics employment across major cities.
Why These 20 Matter for Morocco’s Digital Future
From fintech to AI and logistics to craft e-commerce, Morocco’s startups are laying the foundations for inclusive growth. They empower retailers, artisans, farmers, and youth through jobs and digital tools. As Morocco continues investing in education, renewable energy, and entrepreneurship, these innovators represent the future of sustainable, technology-driven prosperity.
