Source: Washington Post
On May 13, 2025, the vibrant world of social media was shaken by the tragic death of 23-year-old Mexican influencer, Valeria Márquez. Known for her beauty tutorials and engaging content, Valeria was fatally shot during a TikTok livestream at her salon, Blossom The Beauty Lounge, in Zapopan, Jalisco. This horrifying incident has not only left her followers in mourning but has also reignited conversations about the alarming rates of femicide in Mexico and the issue of gender based cyberstalking
A Promising Life Cut Short
Valeria Márquez was more than just an influencer; she was a budding entrepreneur and a beacon of inspiration for many young women. With over 223,000 followers on Instagram, she shared her passion for beauty, fashion, and personal care. Her journey from winning the “Miss Rostro” beauty pageant in 2021 to establishing her own salon showcased her determination and entrepreneurial spirit. Valeria’s content resonated with many, making her a beloved figure in the online community. BBCWikipedia+1BBC+1
Source; BBC WIKIPEDIA
The Horrific Incident
During a routine livestream, Valeria was seen holding a stuffed pink pig toy, a moment that quickly turned tragic. A man entered the salon,Moments before which she was seen constantly looking at the entrance of her salon in what could be seen as suspicion and a level of antsiness and confirmed her identity, and then shot her in the chest and head. The assailant, posing as a deliveryman with an “expensive gift,” fled the scene on a motorbike with an accomplice. The livestream captured the chilling moments leading up to her death, leaving viewers and fans in utter shock and disbelief.
Investigation and Public Outcry
Authorities are treating Valeria’s death as a femicide, a term used in Mexico to describe gender-based killings of women. The Jalisco Prosecutor’s Office has launched a thorough investigation, including analyzing CCTV footage and interviewing those close to Valeria. In a chilling development, a bouquet of red roses with a note reading “Sorry” was left outside her salon days after the murder, believed to be from the killer. THE GUARDIAN
Source: The Guardian
A Reflection of a Larger Crisis
Valeria’s murder is not an isolated incident but part of a disturbing trend in Mexico, where an average of 10 women are killed daily due to gender-based violence. Her death underscores the urgent need for systemic change and better protection for women. The public outcry following her death has led to protests and demands for justice, highlighting the pervasive issue of femicide in the country.The Washington Post
Remembering Valeria
Valeria Márquez’s legacy extends beyond her online presence. She was a symbol of ambition, creativity, and resilience. Her tragic death serves as a stark reminder of the dangers women face and the importance of addressing gender-based violence. As investigations continue, her story has become a rallying point for activists and citizens alike, calling for justice and meaningful change.
Valeria’s untimely death has left a void in the hearts of many. Her memory lives on through the countless lives she touched and the ongoing fight against femicide in Mexico
